IMPACT CAMPAIGN—SIGNATURE SERVICE
Film Impact Campaign Ideation and Execution
SIGNATURE SERVICE
Film Impact Campaign Ideation and Execution
An impact campaign is a strategic initiative designed to leverage a film’s message to create tangible social change. It involves using the film as a tool to raise awareness, spark dialogue, and mobilize communities around important social issues. Impact campaigns include full-service marketing efforts paired with partnership development with nonprofits, educators, activists, and policymakers to amplify the film’s reach through screenings, workshops, advocacy, and media coverage. These campaigns work by identifying the core themes of the film, then developing specific goals—such as influencing policy, changing behaviors, or increasing support for a cause—and implementing tailored actions to achieve those outcomes. The importance of impact campaigns centers on the ability to transform storytelling into action. While films alone can inform and inspire, impact campaigns bridge the gap between awareness and real-world change, offering viewers concrete ways to get involved and make a difference. This model helps filmmakers maximize the social value of their work, creating lasting legacies beyond the screen.
We design signature impact campaigns for documentary and narrative films, including dynamic multi-film campaigns for production companies, acting as in-house impact producers.
Our Service Offerings
Designed with intention to service your unique needs — we offer dynamic and customized impact marketing packages that combine some or all of the following services:
Seed Services
Refine your messaging, identify target audiences, and create a roadmap for engaging them across diverse platforms—the groundwork for a cohesive marketing plan that amplifies your vision for social change.
Strategy
We work closely with our clients to build a tailored roadmap for amplifying their mission across diverse marketing platforms. We help define core objectives, refine messaging, and identify key audience engagement opportunities. This phase lays the foundation for a results-driven marketing and creative strategy that aligns with your vision for social change.
Consulting
We offer tailored consulting services to help mission-driven brands, storytellers, and changemakers amplify their impact through strategic marketing and creative solutions. From brand development to high-impact campaigns, we empower our clients to drive meaningful social change and engage global audiences.
Root Services
Establish your online presence and build meaningful connections with your audience, nurturing engagement and driving action in alignment with your unique goals.
Social Media Management
Our social media management services help grow our client’s online presence with purpose and authenticity. We craft compelling content strategies that foster community engagement, amplify your message, and drive real-world impact across all platforms.
Email Marketing Management
Our email marketing services connect brands with their audience through personalized, impactful campaigns that inspire action. We design and execute data-driven strategies to boost engagement, nurture relationships, and amplify your social impact.
Key Asset Creation
Our graphic design services bring your vision to life with visually compelling assets that resonate with your audience. From EPKs and branded graphics to pitch decks and promotional materials, we create tailored designs that enhance your storytelling and elevate your social impact initiatives.
Growth Services
Amplify your message and create strategic alliances. Leverage and spotlight the tangible results of your campaigns—helping you attract funding, gain recognition, and sustain long-term growth in the mission-driven space.
Community Partnership-Building
Our partnership building services connect mission-driven brands with like-minded organizations, influencers, and changemakers to amplify your message and extend your reach. We cultivate strategic alliances that align with your values, creating opportunities for collaboration and long-term impact.
PR & Festival Roadmapping
Our film festival roadmapping services guide filmmakers through the complex festival circuit, helping to strategically position their work for maximum exposure and success. We craft personalized submission plans, targeting top festivals to elevate your film’s visibility and open doors for distribution and awards opportunities.
Grant Submissions
We help filmmakers, production companies, artists, social enterprises, and nonprofits apply for crucial funding by crafting compelling, tailored proposals that align with grant guidelines. We manage the entire application strategy, from research to packaging, maximizing your chances of success and enabling you to focus on your mission-driven work.
Impact Reporting
Our impact reporting services provide clear, data-driven insights that showcase the tangible results of your campaign. We create comprehensive reports that highlight your work’s social impact, helping you engage stakeholders, attract funding, garner industry accolades, and demonstrate your success in driving change.
Case Studies
We design signature impact campaigns for documentary and narrative films, including dynamic multi-film campaigns for production companies, acting as in-house impact producers.
CASE STUDY
Documentary — Amá (2018)
Directed by Lorna Tucker, 73 mins
A feature length documentary following one woman's fight for the reproductive rights of a nation. Amá is a feature length documentary which tells an important and untold story: the abuses committed against Native American women by the United States Government during the 1960’s and 70’s: removed from their families and sent to boarding schools, forced relocation away from their traditional lands and involuntary sterilization.
CASE STUDY
Narrative Film—Foster Boy (2019)
Presented by Shaquille O’Neal, Foster Boy is a pulse-pounding cinematic legal drama that activates reform against corruption in foster care.
CASE STUDY
Production Company — KPJR Films
Making Films For Good
360 MEDIA has served as the in-house marketing agency for KPJR Films since 2015, building digital communities totaling over 250K social media followers and email subscribers to raise awareness about one of the greatest public health crises of our time: Adverse Childhood Experience (ACEs).
